Web Clinic: Social Media Analytics

Part of the MSKTC KT Webinar Series

The Web Clinic on Social Media Analytics reviewed the types of analytics available for three platforms: Facebook, Twitter, and Pinterest. The web clinic also focused on how to use that data to inform and improve dissemination and outreach through social media of Model Systems research. The web clinic introduced best practices in using analytics, measuring engagement through analytics, creating data reports, and understanding what questions to ask of the larger organization that manages the social media platform.